Reach buyers before they're buyers.

Most dealership marketing chases buyers who are already in-market. The real volume is built earlier, in the months before someone walks onto a lot. Dimestra is the system that gets your dealership known before the decision is made.

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See the framework

OPERATOR · LED

Inside the dealership business.

Before Dimestra, I sold cars. Then I ran social for a dealership. Three years inside the business taught me what most marketing agencies will never learn from the outside.

I know what your GM thinks of marketing agencies before you tell me. I know what your salespeople ignore in their inbox. I know the difference between a lead that closes and a lead that wastes the floor's time.

Dimestra is built from that ground up. Not for dealerships. From dealerships.

ON THE LOT · SAN ANTONIO

THE FRAMEWORK

Four pillars. One operating system.

Every dealership program we build runs on the same four pillars. Product to the right audience. Culture that's earned, not claimed. Virality where it counts. Engagement that compounds.

— 01 / PRODUCT

Product.

Content focused on what the dealership actually sells. Inventory walks. New arrivals. Trim-level breakdowns. Specials that actually move units.

Most dealership social is either inventory dumps or empty branding. Product content done right sits in the middle: a salesperson walking a Tacoma at 7am, captioned in the language a buyer would actually search for.

— 02 / CULTURE

Culture.

Content that captures the texture of working at the dealership. The salespeople. The service techs. The mood on the floor on a busy Saturday.

Buyers don't just choose a car. They choose where to spend three hours of their Saturday. Culture content makes your dealership the answer.

— 03 / VIRALITY

Virality.

Content engineered to travel beyond your existing audience. Built for shares, saves, and the algorithm's attention.

One viral post can reach 100,000 people in your county for free. That's how Dimestra makes a dealership known to buyers who aren't even shopping yet — the slow build that wins the long sale.

— 04 / ENGAGEMENT

Engagement.

The conversation that happens after the post. Comments, DMs, replies. The work that turns a viewer into a follower, and a follower into a buyer.

Most dealership pages post and ghost. Engagement is the difference between a feed and a relationship. It's also where the leads come from when the post stops trending.

SERVICES · DEALERSHIPS

What we run for the floor.

Built around the way a dealership actually operates. Inventory moves daily, salespeople carry the brand on their face, and the service drive runs the lifetime value. Every offering below maps to one of those realities.

— 01

Full Inventory Coverage

Every new arrival captured and posted within 24 hours. Walks, trim breakdowns, and the specs buyers actually search before they call.

— 02

Salesperson Spotlight Reels

Making your floor people findable, recognizable, and trusted before the customer walks in. Buyers ask for them by name.

— 03

Service & Parts Content

The half of the business most agencies forget to market. Service pays the bills between sales months, and the right content keeps those bays full.

— 04

Reputation & Reviews Engine

Turning satisfied buyers into the proof your next buyer needs to see. Reviews, testimonials, and the social signals that close trust before the test drive.