San Antonio, Texas
INDUSTRY · AUTOMOTIVE
You know your market better than anyone. We make sure it knows you, with a presence that works while you run the floor and reaches the buyers you haven't yet.
OPERATOR · LED
Inside the dealership business.
NOVEMBER 2024
ON THE LOT · SAN ANTONIO · OCT 2025
People spend half the day glued to a screen. Might as well lead them in the right direction.
Andres Araiza
FOUNDER · DIMESTRA GROUP
THE FRAMEWORK
01
— PILLAR ONE
Product
We build the product content around what your store is actually pushing: current inventory, the promotions running this month, and whatever management is prioritizing on the floor. Most dealership content either dumps inventory or leans corporate, and people scroll right past. The difference is content that earns attention instead of demanding it, the unit you're selling, made worth watching.
IN PRACTICE · I
Walkarounds that don't feel like ads
IN PRACTICE · II
Specs framed the way buyers search
IN PRACTICE · III
The unit on screen the whole time
IN PRACTICE · IV
A reason to watch before a reason to buy
TIKTOK · CASE A
Product video hyperlapse
— CASE STUDY A
Product video hyperlapse
Built as an "intern" bit for the hook, then it transitions into a hyperlapse through the lot.
1.0M
VIEWS
222.5K
LIKES
734
COMMENTS
3,626
SHARES
02
— PILLAR TWO
Culture
Buyers don't just pick a car. They pick where to spend three hours of their Saturday, and who to spend it with. Culture content shows them that before they ever pull in. The salespeople, the service techs, the mood on the floor. Put it on the feed and your people stop being strangers. The customer arrives already knowing them, already comfortable, already leaning your way.
IN PRACTICE · I
Salespeople worth following
IN PRACTICE · II
The service tech everyone asks for
IN PRACTICE · III
Real moments, not testimonials
IN PRACTICE · IV
Personalities buyers connect with
INSTAGRAM · CASE B
The prayer moment
— CASE STUDY B
The prayer moment
A frustrated customer demands a superior. The manager takes her to the only superior available…
870K
VIEWS
6,124
LIKES
2,621
SHARES
163
REPOSTS
03
— PILLAR THREE
Virality
Content engineered to travel beyond your existing audience. Built for shares, saves, and the algorithm's attention. One viral post can reach hundreds of thousands of people with nothing spent on ads. That's how Dimestra makes a dealership the name buyers recognize first, and the slow build that wins the long sale.
IN PRACTICE · I
Made to spread past your followers
IN PRACTICE · II
Trends tuned to your market
IN PRACTICE · III
Built to be shared and saved
IN PRACTICE · IV
The dealership people remember
TIKTOK · CASE C
Nobody got the memo?
— CASE STUDY C
Nobody got the memo?
The relatable office scenario where one employee goes all in on the costume, and turns out to be the only one who did.
846K
VIEWS
136K
LIKES
12.9K
SHARES
390
COMMENTS
04
— PILLAR FOUR
Engagement
We focus on what keeps people coming back. The comments, the shares, the replies, an audience that circles your dealership instead of scrolling past once and forgetting it. Most dealership accounts go quiet between posts. We keep the audience active, returning, and bringing others with them, so your store stays in the conversation long after the post stops trending.
IN PRACTICE · I
Conversations that outlast the post
IN PRACTICE · II
A page people talk to, not just watch
IN PRACTICE · III
Content built on audience requests
IN PRACTICE · IV
Building an audience who keeps coming back
TIKTOK · CASE D
Taco Tuesday
— CASE STUDY D
Taco Tuesday
Taco Tuesday, one Tacoma, and the whole team dancing around it.
177.5K
VIEWS
25.7K
LIKES
5,608
SHARES
1,554
SAVES
SERVICES · DEALERSHIPS
What we run for the floor.
— 01
— 02
— 03
— 04
