San Antonio, Texas
INDUSTRY · REAL ESTATE
Most real estate marketing blends together: same price points, same feature lists, same scroll-past. Dimestra makes your community impossible to miss and easy to remember, the place prospects picture and bring up to a friend before they ever reach out.
OPERATOR · LED
Built by an operator, not an agency.
Dimestra didn't come to property marketing from an agency. It came from the floor of a real business, where attention had to turn into foot traffic or the numbers showed it.
We read a community the way an operator reads a floor: what's worth showing, who needs to see it, what makes someone remember it before they walk in. Most marketing is built by people who never carried that number. Ours isn't.
ON THE LOT · SAN ANTONIO · OCT 2025
People spend half the day glued to a screen. Might as well lead them in the right direction.
Andres Araiza
FOUNDER · DIMESTRA GROUP
THE FRAMEWORK
01
— PILLAR ONE
Product
We build the product content around what the property is actually offering: the floor plans worth touring, the units coming available, the amenities prospects are deciding on. Most multifamily content either dumps listings or leans corporate, and renters scroll right past. The difference is content that earns attention instead of demanding it, the place you're leasing, made worth watching.
IN PRACTICE · I
Unit walks that don't feel like ads
IN PRACTICE · II
Floor plans framed the way renters search
IN PRACTICE · III
The unit on screen the whole time
IN PRACTICE · IV
A reason to watch before a reason to tour
TIKTOK · CASE A
Product video hyperlapse
— CASE STUDY A
Product video hyperlapse
Built as an "intern" bit for the hook, then it transitions into a hyperlapse through the lot.
1.0M
VIEWS
222.5K
LIKES
734
COMMENTS
3,626
SHARES
02
— PILLAR TWO
Culture
Renters don't just pick a floor plan. They pick who they'll live next to for the next twelve months, and what the place feels like on a Sunday morning. Culture content shows them that before they ever tour. The leasing team, the residents, the mood by the pool. Put it on the feed and your community stops being a stranger. The prospect arrives already knowing it, already comfortable, already leaning your way.
IN PRACTICE · I
Residents worth following
IN PRACTICE · II
The leasing agent everyone remembers
IN PRACTICE · III
Real moments, not testimonials
IN PRACTICE · IV
Personalities renters connect with
INSTAGRAM · CASE B
The prayer moment
— CASE STUDY B
The prayer moment
A frustrated customer demands a superior. The manager takes her to the only superior available…
870K
VIEWS
6,124
LIKES
2,621
SHARES
163
REPOSTS
03
— PILLAR THREE
Virality
Content engineered to travel beyond your existing audience. Built for shares, saves, and the algorithm's attention. One viral post can reach every renter in your submarket with nothing spent on ads. That's how Dimestra makes a property the name renters recognize first, and the slow build that fills the building.
IN PRACTICE · I
Made to spread past your followers
IN PRACTICE · II
Trends tuned to your submarket
IN PRACTICE · III
Built to be shared and saved
IN PRACTICE · IV
The property renters remember
TIKTOK · CASE C
Nobody got the memo?
— CASE STUDY C
Nobody got the memo?
The relatable office scenario where one employee goes all in on the costume, and turns out to be the only one who did.
846K
VIEWS
136K
LIKES
12.9K
SHARES
390
COMMENTS
04
— PILLAR FOUR
Engagement
We focus on what keeps people coming back. The comments, the shares, the replies, an audience that circles your community instead of scrolling past once and forgetting it. Most property accounts go quiet between posts. We keep the audience active, returning, and bringing others with them, so your community stays in the conversation long after the post stops trending.
IN PRACTICE · I
Conversations that outlast the post
IN PRACTICE · II
A page renters talk to, not just watch
IN PRACTICE · III
Content built on audience requests
IN PRACTICE · IV
An audience who keeps coming back
TIKTOK · CASE D
Don't Lose Your Sushi
— CASE STUDY D
Don't Lose Your Sushi
Friendship ends when the sushi is on the line…
288.4K
VIEWS
7.6K
LIKES
1,083
SHARES
466
SAVES
SERVICES · MULTIFAMILY
